Structured interviews of different stake holders to understand business requirements.
Experienced at both generating a varied range of documentation and presenting for pitches.
Make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats
Conducting and Scripting user testing experiments with individuals to observe pre-defined tasks.
Quickly and simply develop ideas through sketching with relevant annotations to help define problems and solutions.
Build interactive prototypes for user testing and development purposes using HTML and CSS
An eye for empathetic design when considering a users needs using data, sketching and prototyping.
A background in development as a Lead Developer allows me to understand technical opportunities and limitations.
Experience developing content to seamlessly adapt to a number of devices in the context of a users environment.
The Brief: The banking website needs to consolidate the multiple number of accounts logging into the web-portal.
The Problem: How do we reduce the number of people calling the customer support team?
The Solution: From information gathered from the client, focus groups and user testing we generated user flows and interactive prototypes to find the most efficient route for users to update their account details. The prototypes performed extremely well during user testing and the finished product drastically reduced the estimated number of users calling the customer support team.
The Brief: New range of McDonalds McCafes are opening and they need need an application to support the new launch.
The Problem: How do we make it engaging?
The Solution: Using collated data we generated user flows and low-fi sketches to find the most logical route for users to redeem a free coffee using their mobile phone. These sketches were the re-created as a working HTML prototype for user testing and analysis before the design and development phase.
The Brief: Promoting a new range of features for Epsons multi-award winning Connect range
The Problem: How do we talk to both our Business and Domestic audience?
The Solution: Working within the limitations of the Epsons development infrastructure and brand guidelines. A large amount of collated data and sketches were used to find the most suitable way to talk to two very different audiences within the same space.
The Brief: Create a new space for creatives to find competitons and collaborate with like minded professionals.
The Problem: How do we make the site stand out in such a competitative market?
The Solution: Stake holder interviews and competitor analysis, alongside sketching and user flow diagrams, were used to define a prototype to demonstrate how users of the site can find competitions. Additionally finding like minded individuals that are interested in collaboration.
User Centred Design
Global Brand Aviation Website and Mobile Applications
The Brief: Improve the user experience of signing-up to the Virgin Atlantic Flying Club via both online and offline apps and websites
The Problem: How can we reduce the number of users dropping off during the sign-up process.
The Solution: User testing and recognised best practice methods, alongside sketching and user flow diagrams, were used to define a prototype for testing This data was then used to reduce the time required for users to complete the registration form and in turn increase the number of successful form completions.
Online travel and traffic application using the Google Maps API
The Brief: Create an online application to allow users to search for and plan a travel route and provide information on traffic, hotels and other information useful to them on their trip.
The Problem: Users are currently only using the travel features of the application and none of the advanced features.
The Solution: User data was used to sketch multiple user case scenarios before user testing in order to quickly evaluate alternative navigational and display options before development.
Multi-Platform Luxury Hotel Website
The Brief: Design and build an emotive responsive site that will talk to a varying audience on multiple devices around the world.
The Problem: How can we stand out from the rest of the competition in an extremetly competitive industry.
The Solution: Starting with competitor analysis to establish the functionality expected by users within the luxurey hotel industry we generated a number of sketches using data gathered from user group workshops and expert reviews. These sketches were used to generate a working prototype of the site on both mobile and desktop devices for user testing and usability evaluation before moving into design and development.
Responsive site employing the coherence model for multiple-audiences
The Brief: Generate interest for Drupa (The Olympics of Printers) amongst new and existing customers of Hewlett Packard before the global event and provide them with the ability to quicly connect with the company through a single domain that is accessible on multiple devices.
The Problem: How do we provide an environment where users with varying degree of technical knowledge can quicly find information relating to the event on multiple devices?
The Solution: By first establishing the user groups and their individual needs, we were able to create a visual hierarchy of content on each device using the coherence model so that when presented within a single page, relevant content was immediately visible. Additional design layer elements such as parallax scrolling and sticky navigation to make a fairly boring page visually exciting and engaging.
Large scale big data website holding secure data for clubs in the English Premier League
The Brief: Generate a secure portal for Premier League Clubs to share private documentation and data.
The Problem: How can we ensure that clubs are using our portal instead of old antiquated methods of sharing information?
The Solution: Personalised user experiences for each club allowing them access to information and documentation that is relevant to them alongside relevant and contextual data from the rest of the Premier League. This user experience was defined after extensive data research and prototyping.
Consumer loyalty website with seasonal interactive campaigns
The Brief: Re-invigorate a loyalty programme that had a very limited audience.
The Problem: How to we attract a more diverse audience to our site and get them to participate in content other than competitions.
The Solution: Through extensive data analysis and user portfolios supported by user testing after the prototyping phase of the project, we clearly defined a user path for our desired audience segments and attracted them to the site using a number of platforms from social media to mobile.
Internal employee engagement programme and in-store tablet application.
The Brief: Build an engagement programme that will both educate and motivate the T-Mobile sales team.
The Problem: How can we motivate our sales team to beat sales targets?
The Solution: Through an engaging online portal incorporated a number of sales challenges and product based games into a virtual rally using the Google Maps API. Users were able to see real a time leader board of competitors scores and monthly prizes were allocated to the best performing sales people.
Competitor review and analysis of existing NSN website with recommendations preceeding new corporate branding
The Brief: Identify trends of users behaviour and generate recommendations for improvements to the site.
The Problem: Users are spending very little time on the site and the bounce rate is exceptionally high.
The Solution: Combine competitor reviews and analysis of site data to define user behaviour and create a series of recomendations based on industry best practices to improve the User Experience of the site.
London bred Senior UX Architect with a keen eye for simplicity and design.
I have over a decade of accumulated knowledge and experience in multiple disciplines in the digital industry. Having started my professional career in 2003 as a developer, I have progressed rapidly through a number of roles to Senior User Experience Architect having led multi-disciplinary teams in large global projects.
I have worked on a wide range of projects including mobile (Android/iPhone) applications, B2B, B2C websites enterprise level applications, campaigns and software design. Each project considers the strategic, technical, aesthetic and functional requirements of the project with a heavy focus on user’s needs.
My designs are based on user research, usability testing and an iterative design process employing both Scrum and Agile methodologies.
I am a organized, self-motivated and collaborative UX designer. My background of both corporate and agency environments mixed with a strong blend of design and development skills have given me the necessary experience to understand the individual requirements of both the business and the user.